UNITED STATES OF SOBER AMERICA
In the last year we have seen a huge surge in demand for non-alcoholic drinks as the sober-curious movement grows. Alongside this, awareness for alcohol sensitivity and the symptoms, which often mirror a hangover, has risen. In fact, there were over 1.9 million Google searches made in the United States in the last 12 months for drinks such as ‘alcohol free beer’, ‘mocktails’, and ‘non alcoholic wines.’
We have seen a 500% increase in searches for ‘non alcoholic spiced rum’, an 875% boost for ‘most popular mocktails’ and an 82% rise in searches for ‘non alcoholic wines’ – from an average of 27,100 searches a month, to a whopping 49,500.
Some of us are now rethinking our relationship with booze after the pandemic, after nearly 1 in 4 adults said they managed the stress from the crisis by drinking. And, with summer now here, we’ve conducted a study which shows which states and cities in the United States are taking a more mindful approach to alcohol, by either drinking less or going fully sober.
We’ve looked at more than 44 search terms for non alcoholic drinks and brands to find out which locations are most likely to be home to the most sober residents per capita.