It\u2019s January. The holidays are over and people across the country can breathe a sigh of relief now that the decorations have been packed away and the house is neat and tidy again. After a long period of celebrations, whether for Thanksgiving, Hanukkah or Christmas, the start of every new year is often the perfect time for putting new lifestyle changes into action.<\/p>\n\n\n\n
When asked in 2022, 22% of Americans <\/a>said that they wanted to focus on \u2018living healthier\u2019 in the new year. There are lots of factors that contribute towards a healthier lifestyle, including reducing stress<\/a>, increasing exercise and improving your diet.<\/p>\n\n\n\n It\u2019s widely reported that there are lots of potential health benefits when going vegan<\/a> – especially if you suffer from a food sensitivity<\/a>. Yet when asked last year, only 2% of Americans<\/a> described their eating habits as being vegan, which is 4% less than in Britain. <\/p>\n\n\n\n The amount of vegetarians is higher, though. A survey from March 2022 found that around 10% of Americans<\/a> over the age of 18 considered themselves vegetarian or vegan. And when we crunched the numbers to learn what the most popular Thanksgiving recipe<\/a> across the US was last year, it wasn\u2019t turkey that topped the list. Instead, baked brie was the recipe rising in popularity the most.<\/p>\n\n\n\n Though the delicious dairy-based dish won\u2019t be suitable for vegans, other popular recipes such as corn casserole or stuffed butternut squash also soared in popularity, showing the appetite for animal-free diets is growing across the country.<\/p>\n\n\n\n With this in mind, we wanted to know, how does this trend look from state to state?<\/p>\n\n\n\n To learn where in the US is the most likely to go vegan this January, we analyzed Google search data for people looking for vegan search terms. Phrases such as \u2018plant based diet\u2019, \u2018vegan diet\u2019, \u2018vegan meal plan\u2019 and \u2018vegan food near me\u2019 were used to find out how much the interest is increasing.<\/p>\n\n\n\n We looked at the searches in every state, to see how much search volume had increased over the last 12 months, so we could understand where people in the US are most likely to be considering turning vegan this year.<\/p>\n\n\n\n Overall, American citizens are 4% more likely to become vegan in 2023 than they were in 2022. And yet, when you drill down into each state, the true figures are quite different.<\/p>\n\n\n\n Hawaii is most likely to go vegan in 2023, as residents of the tropical state are searching for vegan-related terms 31% more than last year. \u2018Vegan restaurant\u2019 was the most popular phrase used, so there might be more appetite for switching to plant-based dishes that are cooked by professionals rather than trying it at home.<\/p>\n\n\n\n This was closely followed by New York, where vegan searches rose by 17% \u2013 with \u2018vegan ice cream\u2019 and \u2018vegan food\u2019 topping the list of terms.<\/p>\n\n\n\n Arkansas didn\u2019t make the top 10 list of states most likely to go vegan, coming in at 13th. However, it was the only state where \u2018animal rights\u2019 was the most popular keyword out of all that we analyzed, showing that there could be demand for ethical lifestyle changes in the next year.<\/p>\n\n\n\n Although California is typically known for being a global vegan capital, packed with plenty of healthy plant-based restaurants, interest in the diet might have peaked. Searched for vegan-related terms only grew by 3%.<\/p>\n\n\n\n Known for its fried chicken and chocolatey mud pie, it\u2019s not surprising that people in Mississippi haven\u2019t been as interested in veganism over the last 12 months. Searches for vegan-related terms were also down by 20% compared to the previous year. However, \u2018Vegan cake\u2019 was the second most popular keyword, suggesting people may be on the look-out for vegan alternatives to their favorite sweet treats this year.<\/p>\n\n\n\n West Virginia was the 10th least-likely to try a vegan diet this year, with search volumes decreasing by 6% year on year. Of those who were searching, \u2018vegan protein shake\u2019 was the second most Googled phrase \u2013 perfect anyone starting a new gym membership this year.<\/p>\n\n\n\n Kerri Ferraioli, expert nutritionist at YorkTest<\/a> offered advice for anyone considering making the change in this January:<\/p>\n\n\n\n \u201cThere are lots of mixed messages and mystery about vegan diets, so it\u2019s no wonder that people are taking to the internet to do their research about it before choosing to switch up their ways of eating. Of course, as well as adding more vegetables to your plate, many people choose to go vegan for ethical reasons too \u2013 celebrities like Alicia Silverstone, Lizzo and Ariana Grande are big ambassadors of this.<\/p>\n\n\n\n \u201cVegan recipes can also be a popular choice for people who suffer from allergies to common trigger foods like dairy or eggs, even if they don\u2019t go fully plant-based. Of course, if you think you might be intolerant to any type of food, it\u2019s always best to take a food sensitivity test <\/a>before making any major adjustments to your diet \u2013 and always consult an expert so you can ensure you\u2019re still getting all the vital nutrients you need to stay happy and healthy.\u201d<\/p>\n\n\n\nCheese may be more popular than meat<\/strong><\/h2>\n\n\n\n
Which US state is the most likely to go vegan in 2023?<\/strong><\/h2>\n\n\n\n
Position<\/strong><\/td> State<\/strong><\/td> Interest in searches year-on-year<\/strong><\/td> Top searched keyword<\/strong><\/td><\/tr> 1<\/strong><\/td> Hawaii<\/strong><\/td> 31%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 2<\/strong><\/td> New York<\/strong><\/td> 17%<\/strong><\/td> Vegan ice cream<\/strong><\/td><\/tr> 3<\/strong><\/td> South Carolina<\/strong><\/td> 15%<\/strong><\/td> Vegan places<\/strong><\/td><\/tr> 4<\/strong><\/td> New Mexico<\/strong><\/td> 11%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 5<\/strong><\/td> Delaware<\/strong><\/td> 9%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 6<\/strong><\/td> South Dakota<\/strong><\/td> 9%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 7<\/strong><\/td> Maine<\/strong><\/td> 8%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 8<\/strong><\/td> Washington<\/strong><\/td> 8%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 9<\/strong><\/td> Montana<\/strong><\/td> 7%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr> 10<\/strong><\/td> Arizona<\/strong><\/td> 7%<\/strong><\/td> Vegan restaurant<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Which US states aren\u2019t ready to try a vegan diet?<\/strong><\/h2>\n\n\n\n
Position<\/strong><\/td> State<\/strong><\/td> Decrease in searches year-on-year<\/strong><\/td> Top searched keyword<\/strong><\/td><\/tr> 1<\/strong><\/td> Mississippi<\/strong><\/td> -20%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 2<\/strong><\/td> North Dakota<\/strong><\/td> -11%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 3<\/strong><\/td> Minnesota<\/strong><\/td> -10%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 4<\/strong><\/td> Nebraska<\/strong><\/td> -9%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 5<\/strong><\/td> New Jersey<\/strong><\/td> -9%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 6<\/strong><\/td> Kansas<\/strong><\/td> -8%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 7<\/strong><\/td> Oklahoma<\/strong><\/td> -7%<\/strong><\/td> vegan ice cream<\/strong><\/td><\/tr> 8<\/strong><\/td> Idaho<\/strong><\/td> -7%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 9<\/strong><\/td> Michigan<\/strong><\/td> -6%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr> 10<\/strong><\/td> West Virginia<\/strong><\/td> -6%<\/strong><\/td> vegan restaurant<\/strong><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n Removing key triggers<\/strong><\/h2>\n\n\n\n